Coffee Vending Machine

Starbucks working with Bodum has debuted the Starbucks Via Ready Single Serve Instant Hot Beverage Machine. The VIA instant coffee machine comes with a travel coffee mug, and makes instant coffee in 3 steps.

Add water to the machine in the amount you wantPour in your favorite packet of Starbucks VIA coffeePut the mug under the water spout and press the button for hot water used to brew up the VIA

This is really nothing more than a hot water dispenser with travel mug, and if you wanted to use it for tea or other purposes it will work just fine. It’s interesting Starbucks didn’t make another VIA format to match the brewer, but then again why complicate matters. We’ll pick one of these machines up soon to have the at home VIA single serve coffee experience. We also couldn’t find any references to the machine at Bodum or the main Starbucks site and found this just sitting in the store window.

Read More in: Coffee Concentrates & Extracts | Single Serve Coffee Machines

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Posted by Jay Brewer at December 30, 2010 8:27 AM
What a waste… they could have been spending this time working toward a K-Cup (or at least a better competitor for the K-Cup empire).
Posted by: Beth at December 30, 2010 9:08 AM Yeah, if this is what there Marketing geniuses have come with for when the Kraft partnership ends, they are in a lot of trouble
Posted by: Paul at December 30, 2010 8:40 PM

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