Big Train® Launches Fit Frappe Protein Drink Mix to Foodservice

Posted by CoffeeFan on November 1, 2011 Leave a comment (0) Go to comments

Lake Forest, CA (PRWEB) August 29, 2011

The delicious taste of a Big Train beverage is now available with the healthy benefits of protein, vitamins and minerals. Introducing Fit Frapp a tasty drink that provides a powerful boost of healthy energy for consumers. Customers have been demanding healthier beverage options and this drink has it Packed with 20 grams of protein, less than 1 gram of sugar and 130 calories, a 16 ounce beverage can be a meal replacement or a refreshing mid-day snack that can be enjoyed guilt-free. Fit Frappe also has 19 vitamins and minerals, at least 5 grams of fiber, only 3.5 grams of fat and is gluten free.

This gourmet protein drink comes in three mouthwatering coffee flavors, Vanilla Latte, Mocha and Espresso and two non-coffee flavors, Vanilla and Chocolate. Baristas can combine their espresso with Big Trains Vanilla and Chocolate Fit Frappe mixes to customize their own delicious coffee protein drinks.

Fit Frapp protein beverage mix is available in 3 pound bags for the foodservice industry and can be made blended, iced or hot by simply adding water or milk. These options allow consumers to have their favorite drink, their way.

Frank Lindsey, General Manager, Foodservice at Big Train says, We are really excited to be launching this first-of-its-kind frappe line to the coffee house and broader foodservice communities. It will give our customers an opportunity to capture incremental drink sales with more fitness-minded consumers that might otherwise seek high-protein refreshments elsewhere.

Robyn Hawkins, CEO of Big Train states, With the increasing demand from consumers wanting a little extra from their morning coffee latte or afternoon frappe, Big Train is excited to offer Fit Frappe, a healthy alternative. One 16 ounce size beverage is loaded with protein, vitamins and minerals, as well as fiber without the sugar and high calorie content a perfect meal replacement option. The variety and ability to have Fit Frappe hot, iced or blended will allow customers to stay on track with their fitness goals without sacrificing flavor or taste.

Big Train (Booth #801) will be featuring Fit Frapp at the upcoming Coffee Fest tradeshow for the Specialty Coffee industry at the Washington State Convention Center in Seattle, Washington on September 23-25, 2011. Attendees will be able to sample this delicious and innovative beverage and learn more about Fit Frapp and several other new great tasting Big Train flavors. For more information about Coffee Fest, go to http://www.coffeefest.com or follow @CoffeeFestShow on twitter.

In conjunction with the launch of Fit Frappe, Big Train will donate a portion of profits from sales of Fit Frappe products to Good Sports. Good Sports mission is to increase youth participation in sports, fitness, and recreational programs by targeting one of the major obstacles limiting participation – access to sports equipment. Since 2003, Good Sports has provided $5.7 Million worth of equipment impacting over 300,000 kids, while serving the needs of over 750 youth programs across the United States. Big Train is excited to be a part of this great organization and the opportunity to help less fortunate kids get more involved in sports and encourage a lifelong healthy active lifestyle. For more information go to http://www.GoodSports.org.

Samples of Big Train Fit Frappe protein drink mix are available to operators through local Big Train distributors or by contacting Big Train directly at 800 BIG TRAIN (800-244-8724).

About Big Train, Inc.

Founded in 1991, Big Train is a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, foodservice and retail industries in the US and abroad. Headquartered in Lake Forest, California with a manufacturing facility in Rancho Santa Margarita, California, Big Train is known for high quality beverage solutions that are great tasting and easy to prepare. Big Train offers a wide array of products including blended ice coffees, coffee-free blended crme frappes, chai teas, fruit smoothies, protein drinks, kids’ beverages, hot cocoas (hot chocolates), low carb beverages and baked goods, powdered soft serve and flavored syrups to more than 20,000 customers including independent and small chain coffeehouses, bakeries, foodservice operators and its extensive international distributor network. For more information, visit http://www.bigtrain.com or call 800 BIG TRAIN (thats 800-244-8724). Or follow @BigTrain on twitter http://www.twitter.com/bigtrain or like Big Train on Facebook at http://www.facebook.com/bigtrain.

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